Should you Create Video Content In-House or Hire Externally?

If video content is essential in 2023, how can a company start creating?

Depending on the size of your company, a videographer or content team will take care of the video work, they can be hired internally or externally. Let’s look at some pros and cons of creating an in-house video production team for a typical company.

There’s a lot of perks to having your own content/video department.

● Firstly, you generally get greater control over the content and message of the videos. An in-house team can work closely with the company to ensure that the videos align with its brand and messaging. This means that your desired outcome is more controllable.

Educational Course Video
Increased Efficiency and Flexibility.

An in-house team can usually produce videos with a quick turnaround, allowing the company to respond quickly to changing needs and opportunities that arise. The same goes for feedback: in-house teams are able to take on board feedback more swiftly and directly from the source.

Potential Cost Savings.

By producing videos in-house, the company can save on the costs of hiring outside production companies.

This all sounds great, right? However, there are also potential disadvantages to consider:

Initial investment.

Building an in-house video production team requires a hefty upfront investment in equipment, training, licensing and staff. This can be a significant cost for a company, especially if it doesn’t have a lot of experience in video production.

Limited Expertise.

An in-house team may not have the same level of expertise and experience as a professional video production company. This could result in lower-quality videos that do not effectively promote the company. Additionally, companies must factor in potential staff turnover.

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Increased Responsibility.

An in-house video production team adds another layer of responsibility for the company. The team will need to be managed and supported, which can require additional time and resources.

Overall, whether creating an in-house video production team is a good idea for a company will depend on the specific needs and circumstances of the business. As a business owner, it is important to carefully weigh the potential advantages and disadvantages before making a decision.

Ultimately, not every company needs a video department, but for the most-part, it is a must have for larger businesses with a growing demand for quality content.

The benefits of video content are clearly evidenced in 2023, our company provides a service that caters for a wide variety of industries and businesses, so if you are in need of personalised and valuable content, book a meeting with us at


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