In 2023, Every Company Will Have To Create Video Content
Soon, Every Company Will Create Video Content
Imagine starting a business in 2023, and not being online.
There might be a chance that you work in a niche that doesn’t really require an online presence, or your reputation is already established.
However, at some point, you’ll be creating a website and signing up to online platforms such as this one, because if your company is on a platform, you will need to make content. Not only to help future customers, but your staff too.
So, you’ve got online, now you can communicate directly with the market, but what’s the best method of doing so?
We're not going to bore you with the stats of what video content can do, but the most simple example of the power of video content is the following:
● 3.37 billion internet users consumed video content in 2022
● 82% of global internet traffic came from video in 2022
The great thing about video production is that any communication can be created and scaled; be it marketing, training courses or explainer videos. For example, a smaller law firm may need vertical video/reels for Instagram, but the larger FTSE company may require professional 4K video quarterly update comms for employees and investors.
In this day and age, for most companies, not creating content is the equivalent of not being on Google. Your business could be truly missing out on that level of opportunity. It is something a company needs to prioritise, to be seen, heard and felt by their customers.
A dedicated team or freelancers managing the video content and communications is an important part of a modern company's success. That is exactly what we have been doing for over a decade.