How Video Courses Change the Way Employees Learn

Remember the days of VHS training videos? The old TV wheeled into the meeting room? It sounds like a scene from The Office! Unbelievably, some companies still use the old VHS tape for their training day. What new-starter wants to dust off the VHS player on their first day, in 2023?

A study from Forrester Research has shown that employees are 75% more likely to watch a video than go through documents, emails and web articles. Not every company is utilising video courses just yet, and it’s not because the idea isn’t effective. A large number of companies are sticking to their traditional approach; in person, training days, etc. With the growing popularity of video content, it’s likely that more companies will implement video courses in the near future, as they can significantly improve the employee training process. From increased effectiveness of employee training to reducing costs, the benefits of video content cannot be overstated. In this article, we’ll go over a few benefits you can expect to experience from making the switch to video content:

It’s More Effective on Employees

Companies tend to face major challenges with traditional trainers, as data from SAVO group has revealed that the average employee forgets over 65 percent of the training materials after a week. This figure goes up to 90 percent after six months.

Video content engages viewers in a way that lectures and other traditional training materials don’t. For example, presentation slides that include video alongside text are 9% more effective than text alone.

Video content not only improves your training materials, but also improves the audience’s ability to remember what they are being taught.

Dramatic Cost Reduction

Holding in-person training sessions can be extremely expensive. Travel and accommodation costs of in-person training sessions can account for up to 40% of the total event costs. While it’s not recommended to abandon in-person meetings altogether, you can still create video training courses that achieve the same results.

Consistency in Training Materials

As a company grows, it becomes increasingly difficult to maintain consistency across traditional training materials. It is often a challenge to create a course that trains employees with the same consistency.

With video courses, they can be accessed at any time from anywhere. This gives your employees more flexibility to learn different materials at their own pace.

Most importantly, you’ll ensure that the majority of the training materials are always consistent, and tailored to educate your employees about your business practices.

Employee Autonomy

Different studies have revealed that employees  prefer to learn and work at their own pace.

This aids and encourages them to learn the content required. If you are worried about employee retention of knowledge, create a small questionnaire that locks progression until a certain score is reached.

While creating video training courses can be expensive, the investment pays off in the long-term, as you can always use the same content to train new employees in future.

If you decide to integrate video content as a part of your training materials, you’ll need to make sure that the video segments are brief, professional and to the point. By breaking up complex concepts into smaller parts, you’ll help your employees retain information.

These are some simple start tips, and if you would like to know more, please reach out. We specialise in video course content creation and would love to hear more about your business. If you are looking to hire a company to create customised training courses, feel free to connect with us


get in touch